The PGA Tour announced Wednesday that the title sponsor of the Nissan Open at Riveria Country Club in Los Angeles, California will no longer be Nissan and will now be named The Northern Trust Open. Northern Trust, a Chicago based company, signed a five year deal, giving the tournament a new name for the first time since 1989, when Nissan took over as title sponsor.
Nissan had signed a contract to sponsor the event through the 2010 season, however recently moved it’s U.S. based headquarters from Southern California to Nashville, Tennessee …

Tiger Woods officially signed an endorsement deal with Gatorade on Tuesday, which represents Tiger’s first U.S. deal with a beverage company. The new Gatorade Tiger will be released in March of 2008, with 3 new flavors, cherry blend, citrus blend and grape, which were hand picked by Tiger himself.
The terms of the deal were not immediately disclosed however; Golfweek magazine reported last month it was for five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in …

Well things here in Southern California are pretty crazy at the moment. As I look out the window, the entire sky is just a foggy, haze of smoke and ash. The sun rising over the east is a red glowing ball from all of the particulate in the air and being outside is probably the worst place you could possibly be, due to the hazard of breathing. Needless to say, there’s not much golf going on around So. Cal at the moment, as it’s not a healthy …

I hadn’t noticed the change until I was browsing around the LPGA website and saw this article. I think it’s a pretty cool, fresh looking logo. Maybe the PGA logo needs a face lift too…
The Ladies Professional Golf Association (LPGA) today unveiled its new logo, a contemporized version of its classic “swinging lady” mark. Working with SME, the world leader in strategic sports branding and design, the LPGA brought the vision of its dynamic future to life with a series of bold brushstrokes designed to stand the test …

Defending champion Paul Casey and six-time winner Ernie Els reached the second round of the World Match Play Championship at Wentworth on Thursday.
Top-seed Casey beat Jerry Kelly 3 and 2. Els defeated Colin Montgomerie 6 and 5. U.S. Open champion Angel Cabrera had 11 birdies to beat Retief Goosen 6 and 5.
“There will be a lot of soul-searching as to why I’m playing well and couldn’t produce it today,” said Harrington, the British Open champion who bogeyed three of the first five holes. “Losing in the first round is very …